Our client, a leading ecommerce business, had seen substantial success in their 8 years since launch largely down to the success of their consumer website. Their tech stack and systems had served them well during this time frame with a broad skilled tech team.

Yet the rapid growth meant they were struggling to keep pace with demand and their growth strategy was being held back by their ability to gather and report on complex data.

The Challenge

At the core of their difficulties, lay a set of outdated legacy platforms that lacked the capability to handle the growing demand for sophisticated data reporting and analytics.

Rapid expansion meant they had inadvertently created inconsistencies across a multitude of teams, causing bottlenecks in their workflow. This non-standardised approach combined with ageing technology meant maintaining performance and product quality was becoming increasingly challenging and preventing future growth.


OB Collective led on a comprehensive assessment of the existing legacy platforms, pinpointing the areas in need of improvement. A detailed roadmap for modernisation was crafted, which leveraged new technologies and best practices to refactor the main consumer website while ensuring compatibility with older systems.

To support this roadmap, OB Collective led on the implementation of agile methodologies across the business, considering the unique challenges and concerns of each team. This included the creation of cross-functional teams with the aim of fostering collaboration and shared responsibility, supported with training and coaching on Scrum and Kanban.

Agile ceremonies, including sprint planning, daily stand-up and retrospectives were introduced to enhance communication and transparency. Metrics and Key Performance Indicators (KPIs) were defined and diligently tracked to provide a clear view of progress and success. The cross-functional teams were instilled with a sense of ownership and accountability that allowed faster decision making, issue resolution and a culture of continuous improvement.


The consumer website underwent successful refactoring, resulting in enhanced performance, greater scalability, and improved data reporting capabilities. These upgrades positioned the platform for success in the dynamic ecommerce landscape.

Furthermore, an Agile transformation initiative fostered cohesion, productivity, and a heightened focus on product quality throughout the organization. This shift in culture towards collaboration and customer-centricity has enabled sustainable growth and competitiveness in the ever-evolving ecommerce market.